Print Published 8th Oct 2018, 20:11

WPP’s stock market value falls £305m on split of Ford account

Shares in the world’s biggest marketing group WPP lost £305 million in value on news that Ford is entrusting the role of lead creative agency to the Omnicom agency BBDO.  WPP’s shares fell by 2.03%, enough to make a noticeable dent in its £14.3 billion market capitalisation.