Print Published 17th Dec 2013, 08:55

WPP takes strategic stake in strategic consultancy

WPP has taken a 30% stake in Richard Attias & Associates, the influential strategic consultancy headed by Moroccan-born Richard Attias, for an undisclosed amount.

At first glance WPP’s own strategy may be brought into question, bringing back memories of the days when Saatchi & Saatchi moved into the management consultancy sector.  However, WPP’s chief executive Sir Martin Sorrell takes a different view: “Our ambition is to create together with Richard a world champion in the field of strategic communication, international conferences and global action oriented events”, he explained.