Print Published 2nd Aug 2018, 12:41

WPP takes full control of various Indian businesses

WPP is taking 100% control of a number of its business interests in India, it announced today.

Its global media buying network GroupM is increasing its 50% shareholding in the Indian mobile marketing agency Madhouse to 100%.

The group is also buying out its partner Rediffusion’s interests in various Indian marketing joint ventures – Sudler, Wunderman and Y&R – and will develop those businesses as wholly owned.