Print Published 1st Mar 2019, 19:21

WPP reports “strong interest” in Kantar as group profit falls by 41.5%

WPP said today that there had been “strong interest” from parties interested in investing in its Kantar market research division as the group revealed a 41.5% fall in post-tax profit and a 2.6% fall in net revenue (revenue less pass-through costs) in 2018.

Announcing a £1.06 billion profit for 2018, down from £1.81 billion in 2017, WPP said it faced a “challenging” 2019 partly as a result of client losses in 2018.

The disappointing result for 2018 was attributed in part to a weaker performance in the United States.   Adverse currency movements also depressed results.  But a series of abnormal items did additional damage.