Print Published in 2008

Taylor Nelson: Researching the researcher

If ever there was a case for a researcher to be researched, Taylor Nelson Sofres must be the one. But its desire to merge with German research firm GfK rather than fall into the hands of WPP Group’s Kantar research division has put both those potential partners under the spotlight also.  Marketing Services Financial Intelligence unravels the finances of all three parties in a Special Report available to subscribers only by following the instructions below.