The prices of many shares in publicly listed marketing communications companies continued to advance at a greater rate than the FTSE All-Share Index during the month to 12 August. The sector’s MSFI Index improved by 5.27% in the month while the FTSE All-Share Index rose by 4.34%
Over the last 12 months, the sector’s MSFI Index has improved by 21.1% whereas the FTSE All-Share Index has recovered by only 9.8%, the improvement in the MSFI Index being more of a reflection of how far shares in the sector had underperformed by comparison with the FTSE All-Share Index prior to that.
Shares in Creston rose by 31% in the month as Havas disclosed it had bought 6% of the company (see Havas still buying shares in Creston) although the price still remained well below the level enjoyed a year ago. Shares in Huntsworth also moved upwards but remained 30% below their price of a year ago.
Three other well performing share prices in the month to 12 August were those of The Mission Marketing Group (up 21.2%), Chime Communications (up 17.3%) and Cello Group (up 13.2%). Mission shares have risen by 96.9% in the last year.
Only six shares in the sector suffered a fall in price – they were Porta Communications (down 8%), Tangent Communications (down 6.6%), DotDigital (down 6.1%), Progressive Digital Media Group (down 4.3%), We are 2020 (down 3.2%) and M&C Saatchi (down 2%).
Shares in Adventis Group remain listed but the company is in administration.