Print Published 13th Oct 2018, 21:34

Sector Share Prices: 12 October 2018

The UK’s marketing sector failed to avoid the fallout experienced among world stock markets in recent weeks.

As the FTSE All-Share Index fell by 4.75% in the month to 12 October, shares in marketing companies fell even further – the sector’s MSFI Index lost 7.28%.

Inevitably companies that had already recorded a disappointing performance in the past year seemed more vulnerable to further declines.  For example, shares in Porta Communications fell by 19.4% in the month, closely followed by those of Reach Entertainment Enterprises (down 19.3%).

Only 31% of public companies in the sector enjoyed any price improvement at all, led by Ebiquity whose shares jumped by 69.5% in the wake of news that the Competition Authority had provisionally given the green light to the sale of its advertising intelligence business to Nielsen Media Research (see CMA gives provisional approval for Nielsen to acquire Ebiquity’s Adintel business).

Shares in Be Heard Group climbed 20% but were still 57.8% down on the year.   The Mission Marketing Group advanced 17.8% after reporting a big rise in profit last month (see Profit improves by 73% at Mission as start-ups pay off).  Shares in Sir Martin Sorrell’s new venture S4 Capital increased by 14% after their debut (see Sorrell and co-investors make £38m on launching S4 Capital on stock market).