Print Published 13th Feb 2019, 22:50

Sector share prices: 12 February 2019

Prices of shares in most publicly traded marketing services companies made modest progress in the month to 12 February as the FTSE All-Share Index improved by 2.79%.  Nevertheless, the sector’s MSFI Index improved by only 1.44% in the month.

Among the better performing shares were those of Reach4Entertainment Enterprises (owner of the Dewynters theatrical marketing agency) that improved by 41.4% ahead of its results for 2018.  Shares in M&C Saatchi also enjoyed a 13.2% spurt in the month although they had still lost 11.2% of their value over the past year.

Sliding downwards were shares in Porta Communications (down 22.6% in the month and 73% over the year).  Shares in Be Heard Group followed a similar pattern, losing 20.7% in the  month and 58.5% over the year, despite last month’s prediction that it would report a “marked improvement” in “adjusted” profit before interest, tax, depreciation and amortisation (EBITDA) for the second half of 2018 that would enable it to achieve results for the full year in line with expectations (see Be Heard enjoyed better second half in 2018).

Ebiquity’s share price lost ground after admitting that its 2018 results would be adversely affected by the loss of £7.5 million arising from the disposal of its advertising intelligence business to Nielsen Media Research and the need to fulfil contractual obligations to provide further support services to Nielsen following the disposal see Ebiquity’s 2018 results to be hit by ongoing costs of sold business).

Overall, about one half of the companies in the marketing sector experienced a share price decline.