Print Published 7th Jul 2017, 09:54

POSSIBLE’s independence no longer possible: joining Wunderman

WPP has decided that an independent life for its digital agency Possible Worldwide is no longer possible and has merged it into the Wunderman global network, although the brand will be retained.

Possible has had a chequered financial history, with the UK subsidiary of the US based group running up losses of £7.7 million by the end of 2015.