So now John Napier’s game plan for Aegis is becoming clearer. According to press reports investment bankers Merrill Lynch have been appointed to conduct a strategic review and we may therefore assume that a sale or break-up is high on the agenda, but by no means a certainty (see Odds still seem stacked against successful Bolloré bid for Aegis and Facing an Uncertain Future). The share price improvement certainly reinforces that assumption.
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