Print Published 11th Apr 2018, 00:03

Mission buys Krow for modest down payment of £2.75m

The Mission Marketing Group has acquired the London based advertising agency Krow Communications for a modest initial cash payment of £2.75 million and a maximum total purchase price of £14.5 million.

According to Mission, Krow will need to achieve compound EBIT growth in profit before interest and tax (EBIT) of 25% per annum and it would need to achieve cumulative EBIT of £4.9 million in the three years ending 31 December 2020.