Print Published 28th Nov 2018, 22:08

Marc Boyan’s Miroma Holdings buys Way to Blue

Miroma Holdings, the media bartering business that seeks to work with brands, media agencies and media owners in order to maximise the value derived from brand owners’ marketing budgets, has acquired the London based international lifestyle public relations consultancy Way to Blue.

Miroma has bought 100% of Way to Blue’s shares, the majority of which were previously owned by its founder Olly Swanton who is leaving the company with immediate effect.