Print Published 17th Nov 2003, 01:00

Here Comes Hungry Hakuhodo!

It is probably no coincidence that Japanese agency Hakuhodo has chosen to locate the head office of its newly enlarged group in a brand new skyscraper right next door  to the equally new 48-storey Dentsu building.

All the signs are that Hakuhodo has decided it cannot stay as it was – lagging a long way behind Japan’s market leader – and now intends at the very least to put a lot of clear daylight between it and the many other middle range agency groups that jostle for position below it.

Marketing Services Financial Intelligence visited Tokyo and interviewed executives at both Hakuhodo and Dentsu.  The Special Report is available free to subscribers only by following the instructions below.