Print Published 3rd Aug 2012, 19:01

Ebiquity pays initial £1m for small media audit firm

Ebiquity is paying an initial £1 million in cash to buy the small media audit business Firm Decisions ASJP Group.  The aggregate post-tax profit earned for shareholders in the year to 30 June 2011 was £114,000, implying that Ebiquity has paid a multiple of 8.8 times those profits.