Print Published 13th Jun 2018, 11:11

Competition threat stalls Ebiquity’s deal with Nielsen

The Competition and Markets Authority (CMA) announced today that it believes the proposed acquisition by Nielsen Market Research of the advertising intelligence division of the marketing performance monitoring specialist Ebiquity may give rise to competition concerns.

Nielsen and Ebiquity have until 20 June to offer a solution to the competition concerns raised by the CMA. Otherwise it will go ahead with a more in-depth investigation.