Print Published 17th Feb 2012, 20:47

Cello’s shedding of Farm seen as a win-win deal

The transfer of clients and personnel from Farm Communications to the independent multi-disciplined agency Inferno appears to have provided Cello Group with an opportunity to exit from a small above-the-line agency that was offering limited growth prospects.  At the same time the deal provides Inferno with an opportunity to embrace some experienced personnel to resource its fast growing business.