The Bolloré Group announced yesterday that it expects to report a massive gain of €450 million (£355 million) from the sale of its 19.99% shareholding in Aegis Group to Dentsu (see Dentsu offers to buy Aegis Group for £3.2 billion).
When Bolloré became the largest shareholder of Havas during 2005 and 2006 it also started buying shares in Aegis – at that time perceived as the last major independent media group and a potentially useful financial prop to a weakened Havas (see Bolloré triangle entraps Aegis). Subsequently Bolloré expressed reservations about Aegis’ management and started agitating for board presence and was expected to seek an eventual takeover.
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