Print Published 18th Dec 2013, 13:07

BlueFocus to buy UK social media agency for initial £18.7m

BlueFocus Communications Group, the Chinese public relations group that recently invested £36.5 million in Huntsworth, has agreed to buy the UK based social media marketing group We Are Social and its parent company We Are Very Social for an initial payment of about £18.7 million.

The Huntsworth investment was completed just two months ago (see Huntsworth completes £36.5m share sale to BlueFocus) after months of grappling with Chinese regulatory processes.  Similar regulatory approvals will be required for the We Are Social deal.