Bids and Deals: March 2012

Dentsu has established a new media agency Dentsu Media Malaysia to expand its media operations in the growing Malaysian market with effect from April…The Canadian publicly listed marketing group MDC Partners has acquired a majority partnership interest in the New York full-service media agency TargetCast that claims billings of over $600 million and presumably will offer future cash flow benefits to the MDC group…WPP’s global advertising network JWT has agreed to acquire a minority stake in Converge Technologies Pvt, a provider of digital technology-based marketing services inPakistan…Aegis Group has acquired the Hungarian Out-of-Home agency PPI Central Europe and will rebrand it to become part of the Posterscope EMEA division of Posterscope Worldwide…WPP’s global public relations network Burson-Marsteller is to take a majority stake in a new joint venture Burson-Marsteller Vietnam with local partner Chu Thi Company…Omnicom Group has agreed to acquire a majority shareholding in the Japanese medical online communications agency Medical Collective Intelligence Co alongside existing shareholder Itochu Corporation…Publicis Groupe has acquired two Asian events and experiential marketing agencies – King Harvests in mainland China and Luminous in Hong Kong, Singapore and Macau – to join its MSLGroup network…MDC Partners has acquired a majority interest in a New York-based full-service social commerce firm dotbox for an undisclosed amount…Aegis Group has agreed to acquire the Chinese digital agency Beijing eLink Advertising Co to become part of Isobar China, subject to satisfying regulatory procedures…

Tags: aegis group, Beijing eLink Advertising Co, burson-marsteller, Burson-Marsteller Vietnam, Chu Thi Company, dotbox, global groups, Isobar China, Itochu Corporation, King Harvests, Luminous, MDC partners, Medical Collective Intelligence Co, MSLGroup, Omnicom group, Posterscope Worldwide, PPI Central Europe, public companies, publicis groupe