About Bob Willott


Bob Willott
Bob is a chartered accountant who has specialised in advising “people businesses” for most of his working life.  During his career he has been a director of Haymarket Publishing Ltd (where he was the launch editor of Accountancy Age), technical director of The Institute of Chartered Accountants in England and Wales, and a partner in Spicer & Oppenheim and Touche Ross (now Deloitte). He founded specialist accountants Willott Kingston Smith (now called Kingston Smith W1) where he developed the popular annual survey of financial performance of marketing services companies. For many years he was a special professor at the University of Nottingham Business School where he had been instrumental in sourcing funds for the establishment of a Centre for Management Buyout Research (now located at Imperial College London). He has also acted as a non-executive director of a number of companies.  Bob is a member of the Marketing Society, a life member and former honorary treasurer of the Direct Marketing Association, and a former trustee and honorary treasurer of the Save the Children Fund. He is the author of Current Accounting Law and Practice and various other books. He writes frequently for the marketing and national press and has edited the online newsletter Marketing Services Financial Intelligence since December 2000.

About Fintellect

The company provides the business community with financially-based research, training, publications and consultancy. The company owns the electronic reference work The Encyclopaedia of Current Accounting Law and Practice and created the annual survey The Financial Performance of Marketing Services Companies that was later acquired by Kingston Smith. Its wholly-owned subsidiary Fintellect Publishing publishes the on-line title Marketing Services Financial Intelligence as well as various Special Reports.

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