Print Published 1st Mar 2018, 15:04

Abnormal gains flatter WPP’s flat performance in 2017

WPP is planning for flat like-for-like revenue and a flat operating profit margin in 2018 after experiencing a static underlying operating profit in 2017, the company announced as it published its results for 2017 today.

The 29% increase in WPP’s post-tax profit for 2017 was due almost entirely to abnormal items like President Trump’s changes to US tax law, the profit earned on the reluctant sale of its stake in the Japanese group Asatsu-DK and a downward revaluation of the group’s obligations under earnout and put/call options over minority shareholdings in subsidiaries.